Where regenerative vision meets real-world hospitality experience.
Whole Systems Hospitality™ exists to help hotels, resorts, convention centers, golf courses, and destinations move beyond “one more program” into a cohesive way of operating — one that aligns guest experience, wellness, sustainability, and community impact into a single, future-ready strategy.
What is Whole Systems Hospitality?
Whole Systems Hospitality is derived from whole-systems thinking - a holistic and integrative approach to understanding and solving complex problems by viewing them as interconnected systems rather than isolated parts. It emphasizes the relationships between different components to understand how they collectively influence the entire system's behavior, which helps identify root causes and develop more effective, sustainable solutions. Instead of a linear, cause-and-effect approach, it considers the bigger picture, feedback loops, and how a change in one part can impact others in unexpected ways.
Meet Kathy Sue McGuire, ISSP-SEA: Whole-Systems Hospitality Leader
Founder of Whole Systems Hospitality™, Regenerative Hospitality Strategist, and industry pioneer Kathy Sue McGuire has spent nearly two decades helping hospitality brands strengthen resilience, elevate guest satisfaction, and earn global recognition through sustainability and regenerative practice. She specializes in transforming complex standards and expectations into clear, actionable systems that owners, teams, and guests can feel in daily operations — not just in reports or marketing.
Deep applied experience with GSTC, EarthCheck, WELL Health-Safety, Audubon Int’l, TRUE Zero Waste, Green Key Global, ISO 14001 & 20121, and more.
Kathy Sue McGuire
Whole-Systems Thinking Leader
What we believe
We believe hospitality can be a powerful force for positive impact. Hotels are living ecosystems. When they’re designed and managed intentionally, they can regenerate:
The guest experience
Team wellbeing and culture
Local communities and economies
Natural resources and biodiversity
Our philosophy is simple:
Regeneration is the mindset. Whole Systems Hospitality™ is the framework. Resilience, reputation, and return are the results.
FRAMEWORK
A New Operating System for Hotels
Most hotels still operate in silos—sustainability in one corner, guest experience in another, wellness somewhere else—but a hotel shouldn’t function this way. Everything is interconnected. Whole Systems Hospitality™ brings all human, environmental, cultural, and operational elements together into one cohesive system centered on the guest.
Personalized, meaningful, wellness-driven stays that build emotional connection and loyalty.
Empowered, motivated teams who deliver elevated service and feel genuinely connected to their work.
Environments and experiences that support physical, emotional, and environmental wellbeing.
Energy, water, waste, and materials practices that restore systems and reduce long-term operational risk.
Local partnerships, sense of place, cultural integrity, and alignment with owners, investors, teams, and guests.
what our clients say
“At PGA National Resort Kathy led us to being the first hotel in the U.S. to achieve both the Sustainable Venue and Accommodations certification from the Events Industry Council.”
— Joel Paige
“We have received many benefits since achieving our Green Key Global certification of 4 Keys. Our team members know we care about them and our community, we reduced a lot of our expenses, and our sales team can differentiate us from other properties.”
— Roger Amidon
“Kathy’s guidance through Sustainable Hospitality Training was one of the smartest decisions we made. Her knowledge, best practices, and innovative ideas have elevated our guest experience, strengthened our community partnerships, and deepened our commitment to the planet.”
— Ken Cruse, President/CEO Soul Community Planet Hotels, and Alpha Wave Investors.
“Working with Kathy has been an absolute pleasure and a highly positive experience. Achieving the Green Key Global certification as one of the few Hilton properties is truly remarkable!”
— David Ecija
