Make wellness & sustainability felt, seen, and financially meaningful.
Hospitality is shifting: guests choose values, not just beds, and loyalty now comes from personalization and emotional connection. With owners seeking stronger NOI in a plateauing market, Whole Systems Hospitality™ elevates guest experience, boosts efficiency, and strengthens asset resilience through visible sustainability, wellness, and regenerative practices guests can feel.
WHAT WE DELIVER
Driving real business value
Today’s travelers expect more than comfort—they want meaning, wellness, nature, authenticity, and a true sense of place. When these elements are intentionally designed, guest experience becomes a growth engine that strengthens both operations and long-term resilience.
Higher loyalty, repeat visitation, and stronger rankings
A differentiated brand story and market reputation
Improved staff engagement and experience delivery
Better ESG performance, reduced risk, and stronger asset value
Meet Kathy Sue, Your Whole Systems Hospitality Leader
Founder of Whole Systems Hospitality, formerly Sustainable Hospitality Solutions, is an ISSP credentialed sustainability excellence leader, WITT Certified Wellness Specialist, LEED Green Associate, and award winning expert with 20 years of experience helping hospitality brands achieve impactful certifications and lead with purpose.
Kathy Sue McGuire
Whole Systems Thinking Leader
what our clients say
“At PGA National Resort Kathy led us to being the first hotel in the U.S. to achieve both the Sustainable Venue and Accommodations certification from the Events Industry Council.”
— Joel Paige
“We have received many benefits since achieving our Green Key Global certification of 4 Keys. Our team members know we care about them and our community, we reduced a lot of our expenses, and our sales team can differentiate us from other properties.”
— Roger Amidon
“Kathy’s guidance through Sustainable Hospitality Training was one of the smartest decisions we made. Her knowledge, best practices, and innovative ideas have elevated our guest experience, strengthened our community partnerships, and deepened our commitment to the planet.”
— Ken Cruse, President/CEO Soul Community Planet Hotels, and Alpha Wave Investors.
“Working with Kathy has been an absolute pleasure and a highly positive experience. Achieving the Green Key Global certification as one of the few Hilton properties is truly remarkable!”
— David Ecija
Fractional Leadership
Future-ready expertise and implementation support that help owners and management companies strengthen performance through Whole Systems Hospitality™.
Training & Team Development
Whole Systems Hospitality™ training that strengthens culture, enhances performance, and helps teams adopt future-ready practices.
Systems & Certification Pathways
Specialized in guiding hotels through industry-recognized sustainability and wellness third-party verified certifications that strengthen operational excellence and brand credibility.
Media & Storytelling
Through our podcast and partnership with Green Lodging News, we share the stories, insights, and supplier innovations that illuminate the interconnected systems shaping Whole Systems Hospitality™.